San Mateo, CA, USA
relo=no
Reports To: Director of Product Marketing
Sr. Product Marketing Manager
Location:
Siperian www.siperian.com provides an integrated, model-driven and flexible master data management software platform to fit business needs today and readily adapt to future requirements. Siperian’s approach enables rapid implementation and has earned the company its reputation for leadership and proven success by meeting the complex requirements of market-leading companies
We are currently looking for a Sr. Product Marketing Manager to join our team in
Responsibilities:
- This person shall lead the creation of all marketing collateral including a wide range of internal and external content such as product data sheets, sales scripts, FAQs as well as white papers. In addition, this person shall have responsibility for a case studies, ROI & solution papers based on customer interviews and discussions. Internal content shall be: sales scripts, competitive briefings, and market trends and monitoring reports.
- Shall work with external PR and marketing communications companies to create specific messages. Work with design and graphic firms to create the complete set of content in all formats.
- Shall create and maintain all product content for company website
- The person shall also track and monitor competitive landscape and ensure company website accurately reflects the latest, differentiated company positioning.
- Conduct customer and partner interviews to generate case studies as well as capture requirements
- Analyze new industries and summarize and present business case opportunities for management
- This person shall work closely with Corporate Marketing Managers, who are responsible for marketing plan, lead generation campaigns and go-to-market events and programs. This person shall ensure all the marketing collateral at these campaigns, programs and events is consistent in overall branding, message and details. This person shall also ensure all sales tools and collateral at these events and programs are up-to-date and complete.
- Work closely with Product Management and other groups to translate technical vision into marketing communications such as technical white papers. Specifically, this person shall also work on market assessment and potential of current and future product modules. This shall include product pricing, packaging and nomenclature where appropriate.
- Work closely with multiple team members of product, engineering, sales, pre-sales and services to fully understand and reflect both company and competitive product capabilities in all communications
- Conceive and build (with product team) compelling product demos
- Train company & sales teams on message and positioning
- Maintain collateral library and guide field sales on its use
Requirements/Qualifications:
- 5 to 10 years experience in product marketing and/or product management for data management, data integration, data quality, CRM, ERP, EAI, Web Services, or Analytics
- Outstanding written communication skills to write various types of collateral; demonstrated ability to write product literature, customer interviews, case studies and white papers.
- Strong, analytical thinking and clear, demonstrated oral communication skills to present the content to various sales, engineering and support staff
- Strong initiative and follow-through skills with high attention to detail
- Understand all aspects of product strategy and positioning and be able to incorporate that into all aspects of marketing
- Experience in at least one startup company
- Demonstrated the ability to be a self-starter, work individually on projects and as a supportive team member
- Experience in lean, distributed, team oriented, fast paced, start-up environment
- Team player that enjoys working with a close-knit group
- Enthusiastic, hard working, and highly productive
- Excellent interpersonal, team player skills
- Capable of doing basic market research and analysis
- Experienced at managing and delivering on time against multiple priorities
- Strong technical undergraduate degree
- MBA a plus
Qualified candidates please send resume to Jobs@Siperian.com
If you're interested in this opportunity, please send a current résumé to:
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