Santa Clara, CA, USA
relo=maybe
Reports To: Director Product Marketing
Sr. Solution Marketing Manager (System Security)
McAfee Overview:
McAfee is the world's largest dedicated security company and offers one of the best places for your career in the security space. 12 straight quarters of growth, one of the broadest security portfolios, a new and seasoned executive management team, sound financial position (no debt, $1B+ cash, over $400 million free cash flow), and a global brand & footprint are just a few reasons why McAfee is attracting strong talent in the industry.
McAfee’s Security Risk Management strategy protects customers from the risk of security threats as well as from the risk of non-compliance. McAfee solutions are divided into four broad categories:
o Endpoint security - Anti-virus, Anti-spyware, Host IPS, Desktop Firewall, Mobile security
o Network Security - Network IPS, Network Access Control, Web & Email security, UTM
o Data Security – Endpoint Encryption, Data Loss Prevention (Host & Network), Device Management
o Risk & Compliance – Vulnerability Management, Policy Audit & Remediation, Risk Management, Compliance Management
In addition, McAfee continues to innovate with solutions to protect emerging platforms such as mobile security, virtualization, and social networking. McAfee’s broad offering caters to enterprises, SMB and consumers with targeted offerings designed from the ground-up to serve the specific segment. Underlying all of our products is world’s largest security research team, McAfee Avert, comprised of 200+ researchers in 17 countries.
Position Overview:
This position is in support of McAfee’s industry-leading Total Protection for Endpoint solution offering. McAfee pioneered comprehensive endpoint protection few years ago and changed the face of endpoint security. Competitors are still scrambling to catch-up what McAfee delivered several years ago. McAfee continues to innovate and have expanded Total Protection offering to other areas of security. This position focuses on outbound solution marketing activities spanning go-to-market planning and execution, positioning/messaging, sales/channel enablement, competitive displacements, pricing/packaging and solution evangelism as well as competitive analysis.
Location:
Key Responsibilities:
· Strategic marketing direction: Evaluate market opportunities, select target segments, establish value proposition/messaging, competitive positioning.
· Go-to-market: Analyze existing and potential routes to market and recommend successful strategies for maximizing revenues across the endpoint protection product portfolio. Provide guidance on key features necessary to enter new markets and/or penetrate existing markets.
· Positioning & messaging: Create innovative and powerful solution messaging that differentiates McAfee from point-product vendors. Synthesize multiple discrete messages into higher-level themes and represent these concepts to both business and technical buyers.
· Sales tools: Work with local marketing teams around the world to develop sales enablement tools.
- Solution launches: Work across functional groups to plan the launch of solution initiatives into market.
· Pricing/Packaging: Research and make recommendations for changes to pricing and packaging.
· Product evangelism: Communicate product/solution messaging to customers, prospects, analysts, journalists, other market influencers.
· Competitive Analysis: Closely monitor marketplace for competitive moves.
· Market research: Utilize both secondary and primary research tools to understand customer segmentation and customer buying processes
QUALIFICATIONS/EDUCATION:
· Minimum 4-6 years experience in technology product & solution marketing
· Minimum 2 years of domain experience in endpoint security (i.e. anti-virus, anti-spyware)
· Experience marketing to mid- to large-enterprise segments and enterprise focused VARs
· Ability to travel (approximately 20%)
· Excellent communication skills, both written and presentation
· Bachelor’s degree preferably in technical (with MBA) or business-related discipline
If you're interested in this opportunity, please send a current résumé to:
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