San Francisco, CA, USA
relo=maybe
Reports To: VP Marketing
About Us
- Does a culture of trailblazing & openness to new ideas interest you?
- Are you a leader that can convince others to follow your vision – and back it up with solid analytic thinking?
- Do you like seeing the immediate impact of your work in an organization that launches products quickly?
If so, we’d love to talk to you.
We are a rapidly growing, pre-IPO consumer goods company. We market our products direct-to-consumers via the online channel. Due to our explosive growth, we are in need of several experienced consumer goods professionals to lead internal teams in product marketing efforts.
Position Description and Key Responsibilities
This is an exciting opportunity for an entrepreneurial product marketing professional to gain experience in the online marketing channel. The Senior Product Marketing Manager / Director will be responsible for managing the end-to-end profitability of his or her product category, from creating and sourcing new products to managing the ongoing P&L. This position’s ultimate responsibility is to achieve category revenue and profitability targets. Specific responsibilities include:
- Develop, evaluate and prioritize new product ideas and manage existing product lines to growth.
- Develop the business case for entering categories and launching new products
- Define product positioning, messaging, feature specs, differentiating attributes & pricing.
- Lead project management of cross-functional teams to deliver new product launches on time and on budget. Hire and manage outside resources as appropriate and source manufacturing. Achieve target number of new product launches per year.
- Design and execute direct marketing tests aimed at acquiring new customers, increasing lifetime value and generally improving economics. Establish test objectives, test scenarios and analysis of campaign results. Communicate actionable recommendations based on insights and analysis.
- Analyze competitive activity to ensure the product offering and promotions are attractive.
Key Skills
- Product Marketing/Product Development: Experience developing new consumer products for market including definition of concepts, positioning, features, benefits and pricing. Experience optimizing and growing existing product lines.
- Consumer Insight: demonstrated ability to understand consumer needs and market research and translate these into successful new product offerings.
- P&L Management: Strong skills in managing and delivering both top and bottom line financial objectives, including developing forecasts and managing budgets.
- Direct or Online Marketing Industry Expertise: Familiarity with direct response marketing including test planning, offer strategy, and continuity chain management would be ideal.
- Marketing Communication: Ability to prioritize consumer communication in a way that resonates with a target consumer and converts to purchases.
- Analytic Capabilities: Ability to utilize data and analytics to inform business decisions.
- Project Management Skills: Ability to juggle, structure and lead complex projects, monitor progress against key milestones, and deliver on time and on budget.
- Leadership: Demonstrated ability to motivate people—both peers and cross functional teams—to achieve aggressive goals.
- Flexibility – quick to make appropriate changes in direction based on market changes and requirements of an entrepreneurial organization.
Experience
- 5 – 10 years experience in product marketing for a consumer product or service. CPG experience highly desirable.
- Experience within a start-up or entrepreneurial environment
- Demonstrated success managing multiple product launch cycles, from idea generation to product delivery
- Experience with direct marketing or online marketing channels.
- Experience developing and managing retention marketing programs a plus.
- P&L experience.
- Bachelor’s degree, MBA preferred
If you're interested in this opportunity, please send a current résumé to:
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