Campbell, CA, USA
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Reports To: VP, Biometric Programs - VP of Marketing Security Products
AOptix is a growing 50 employee start up located in
Please contact me if you would like additional information on the profile, and our requirements.
Scott Hemenway
Staffing Management Consultant
AOptix Technologies
www.aoptix.com
shemenway@aoptix.com
408-558-3364
POSITION TITLE: Product Manager
REPORTS TO: VP of Security Products
LOCATION:
SUMMARY OF JOB FUNCTION:
The Product Manager has responsibility for product definition of AOptix Technologies’ Advanced Biometrics product line and will conduct competitive research, and execute market intelligence programs to guide current and future product definition and product marketing strategies/tactics.
In conjunction with the Vice President of Biometrics Programs, will craft and communicate an ongoing, longterm product roadmap aligned with corporate objectives, business development activities, and technology trends.
Will serve as the main advocate driving the product life cycle, and will collaborate with Engineering to
determine feature tradeoffs based on customer requirements, market opportunities, development resources and program schedules.
KEY RESPONSIBILITIES:
• Develop a clear product strategy for the complete biometric product line including product goals,
features/functions, market positioning, pricing, and financial performance objectives.
• Analyze potential market segments for demand opportunity, competitive positioning and
differentiators, price sensitivity, adoption rate, and channel structure and behaviors, in order to
determine relative attractiveness of all segments.
• Prepare comprehensive Market Requirements Documents (MRD) for all products and product
configurations that define features, functions, system performance requirements, concept of
operations, human factors, external interfaces, environmental requirements, product pricing, and
other customer based need as the primary input into System Engineering for the product design.
• Quantify the strategic and financial benefits of pursuing selected markets for these products within
various markets.
• Develop launch plans to address marketing communications, promotions, demos, internal training,
interface with strategic partners and distributors, and positioning for new products and major
releases; ensuring a timely and quality product launch by coordinating efforts with engineering,
marketing communications, sales, customer service, and industry partners.
• Following all product launches, collaborate with services support staff to escalate unresolved product
issues.
• Capture, evaluate, and disseminate competitive market information.
• Participate with marketing communications in outbound marketing of the Products, including trade
press, analyst communications, advertising, tradeshows, customer presentations, and collateral
materials.
• Represent the company at trade shows, conferences, and selected local marketing events (such as
demos) when required.
QUALIFICATIONS - KNOWLEDGE/SKILLS- EXPERIENCE:
• BS required, MS or MBA is a plus
• 5 to 10 years of successful Product Management and Marketing experience
If you're interested in this opportunity, please send a current résumé to:
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