Palo Alto, CA, CA, USA
relo=no (CONTRACT)
Reports To: VP, E-Commerce - Minesh Shah
Sharpcast is creating a next-generation converged digital media experience with our award-winning, patent-pending technology. Sharpcast allows consumers to unify their entire digital world, by automatically synchronizing all aspects of a consumer’s life – mobile phones, computers (PCs and Macs), digital cameras, and their online social sites. After seeing Sharpcast’s technology, industry analysts rave “I have seen the future and the future is sync” (Forrester Research) and “It really could be the next killer application” (Enderle Group).
Responsibilities
Product marketing:
- Customer insights – Understand customers’ needs and desires specifically related to the existing Sharpcast product and generally related to their day-to-day interactions within their digital world.
- Product enhancements – Convert customer’s feedback into new product features and functionality; partner with Product Management team to create product map
- Product messaging – Determine most effective way to communicate product benefits to customer; incorporate messaging into product, corporate website and marketing materials
- Search -- Work closely with Search Marketing agency to recommend bid strategy, monitor results and optimize bids to maximize ROI.
- Grassroots marketing -- Establish relationships with websites that attract the Sharpcast target demographic; convince these websites to evangelize Sharpcast to maximize marketing exposure and reach.
- Viral marketing -- Through an in-house referral program, find product evangelists within Sharpcast customer base and incentivize them to acquire more customers.
- Affiliate program -- Manage the Affiliate Program to increase subscriber growth by implementing innovative contests and developing custom offers for top-performing affiliates. Build relationships with affiliates through frequent outreach and communication.
- Strategic partnerships – Identify and build partnerships with other businesses to bundle the Sharpcast offering with their products and services.
- Email -- Manage the company’s email program, including marketing newsletters and ongoing transactional emails. Work with email service provider to setup, execute and monitor campaigns. Increase use to subscriber conversion by testing and implementing event-triggered emails.
Creative:
- Work closely with internal Creative team to develop marketing materials including marketing landing pages, advertising banners and email campaigns.
- Develop copy for all marketing materials and update copy for corporate website.
Forecasting and reporting:
- Maintain daily marketing report; work with Business Analyst on relevant analyses, including key trends
- Collaborate with Finance team on annual plan, monthly forecasts and budgets
- Identify reporting needs and collaborate with Development team to build reports necessary to manage the business and measure results vs. established goals
- Identify and recommend marketing development projects; quantify projected financial impact of any proposed projects
- Work with Program Management team to ensure marketing development projects are scheduled and milestones are on track
- Minimum of 5+ years of related experience with product and/or online/email marketing.
- Experience building a B2C product in a start-up environment.
- Experience directly managing search, affiliate and/or email marketing programs.
- Experience building and managing strategic partnerships.
- Experience working with Creative Designers to provide well-defined creative briefs.
- Thorough understanding of online marketing principles and metrics.
- Experience managing a marketing budget and preparing plans and forecasts.
- Experience working with Program Managers to provide well-defined Product Request Documents and specs.
- Ability to multi-task, determine and drive marketing priorities.
- Ability to work cross-functionally to drive projects to completion and resolve issues.
- Strong communication skills with both intra-company and external constituencies
- Strong analytical and quantitative skills.
- Excellent verbal, written, and presentation skills.
- Bachelor's or advanced degree in Marketing, Business or related field; MBA preferred.
- Entrepreneurial drive, demonstrated ability to achieve stretch goals in an innovative and fast paced environment.
About Sharpcast:
Sharpcast is a 40 person startup in
Download our Photos client at http://www.sharpcast.com/download and experience the Sharpcast difference today!
If you're interested in this opportunity, please send a current résumé to:
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