Prod Mktng Mgr, Software Tools, Coverity, Inc.
San Francisco, CA, USA
relo=no Reports To: Director, Product Marketing - John Essex
Software Product Marketing Manager
San Francisco, CA
Coverity is seeking a Product Marketing Manger to provide product marketing expertise for our innovative software quality and security products. Previous experience in software marketing is essential, ideally expertise gained from positions within a technology-rich business. The right candidate will have a strong technical aptitude, sharp intellectual curiosity, and a passion for communicating the benefits of technology that will change the way software is produced.
Functional Responsibilities
The Product Marketing Manager will work collaboratively with colleagues in Product Management, Corporate Marketing and the office of the CTO to deliver strategic direction, product positioning, marketing content, PR, events and other promotional activities. This Manager will be responsible for working with the Sales organization to ensure that regional sales teams are enabled with appropriate sales tools and that product launches are consistently and efficiently executed throughout the regions.
This individual will report directly to the Director of Product Marketing and play a key role in helping Coverity during a period of significant growth and opportunity. Additional responsibilities include
- Manage product positioning and go-to-market plans
- Identify and communicate Coverity's brand attributes within unique features and benefits messaging
- Support sales, manage/create datasheets, whitepapers, press releases, website content, product demos
- Drive product launches, product positioning, product planning, and competitive analyses
Professional Requirements
The ideal candidate will have experience in marketing highly technical software products to highly technical buyers.
- 2-3 years experience in software product marketing, ideally software tools or enterprise technology
- Experience with and understanding of marketing communications activities
- Experience in field marketing, programs a plus
- BA/BS/MBA with Computer Science degree a plus
- Experience with developer tools, security, quality tools a plus
- Excellent written and verbal communication skills – communicating technology to non-technical audiences
- Proficient PC skills (MS applications: Outlook, Excel, Word, PowerPoint, Visio, Project, etc.)
- Entrepreneurial and results-oriented resume
- Ability to thrive in a dynamic, cross-functional environment
- Strong work ethic
- The ability to get things done in an emerging, high-growth company
About Coverity
Coverity provides the most advanced and effective source code analysis solution and removes the barriers to writing and delivering complex software. A privately held company headquartered in San Francisco, Coverity was founded in 2002 by leading Stanford University scientists whose four-year research project resulted in a breakthrough solution to the costliest problems in the software industry. Coverity’s technology and sophisticated, automated tools allow software developers to pinpoint software defects and vulnerabilities that could cause catastrophic failures or security breaches -- without imposing any additional burden on the development cycle.
Coverity’s products can analyze tens of millions of lines of new or legacy code and are used by more than 380 leading companies to significantly improve the quality of their software, including Cisco Systems, HP, Synopsys, NASA, Juniper Networks, Symantec, McAfee, Palm, Samsung, and Ericsson.
More Information and Contact
If you're interested in this opportunity, please send a current résumé to:
John Essex
Director, Product Marketing
Coverity, Inc.
jessex@coverity.com
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