Dir Prod Mktng, endpoint, DLP, McAfee, Inc
Santa Clara, CA, USA
relo=maybe Reports To: VP Prod Mkting
Director of Solution Marketing, Security Risk Management
McAfee Overview:
McAfee is the world's largest dedicated security company and offers one of the best places for your career in the security space. 12 straight quarters of growth, one of the broadest security portfolios, a new and seasoned executive management team, sound financial position (no debt, $1B+ cash, over $400 million free cash flow), and a global brand & footprint are just a few reasons why McAfee is attracting strong talent in the industry.
McAfee’s Security Risk Management strategy protects customers from the risk of security threats as well as from the risk of non-compliance. McAfee solutions are divided into four broad categories:
o Endpoint security - Anti-virus, Anti-spyware, Host IPS, Desktop Firewall, Mobile security
o Network Security - Network IPS, Network Access Control, Web & Email security, UTM
o Data Security – Endpoint Encryption, Data Loss Prevention (Host & Network), Device Management
o Risk & Compliance – Vulnerability Management, Policy Audit & Remediation, Risk Management, Compliance Management
In addition, McAfee continues to innovate with solutions to protect emerging platforms such as mobile security, virtualization, and social networking. McAfee’s broad offering caters to enterprises, SMB and consumers with targeted offerings designed from the ground-up to serve the specific segment. Underlying all of our products is world’s largest security research team, McAfee Avert, comprised of 200+ researchers in 17 countries.
Position Overview:
Director of Solution Marketing, Security Risk Management, is a strategic role that is responsible for marketing a broad set of McAfee solutions to enterprise and SMB customers. It focuses on building and communicating differentiated solutions, delivering crisp value propositions, driving clear differentiation, creating internal & external awareness, and enabling unique routes-to-market available through McAfee’s global reach. The role requires close working relationships and matrix coordination with executive management, field sales, product & solution marketing, competitive marketing, field marketing, product management, press & analyst relations, and creative services team.
Location: Santa Clara, CA
Key Responsibilities:
· Strategic Marketing Direction: Anticipate long range issues and work with other marketing and business leaders to maximize the company’s positioning & strategy. Identify new market opportunities and establish value propositions and competitive positioning. Work closely with business leaders to establish strategic marketing programs designed to create awareness and preference for McAfee solutions. Provide guidance to product management about key features necessary to enter new markets and/or penetrate existing markets more successfully
· Go-to-market Strategy: Analyze existing and potential distribution routes and recommend successful strategies for maximizing revenues across the product portfolio.
· Positioning and Messaging: Create portfolio and solution messages that differentiate McAfee from point-product vendors. Synthesize multiple discrete messages into a higher level theme and graphically represent these concepts.
· Sales Tools: Work with marketing team to develop new tools and collateral in support of new solutions marketing approaches. For example: white papers, customer presentations, videos, flash demos, webinars, solution guides.
- Solution Launches: Work across functions to plan the launch of new solution initiatives into market.
· Pricing/Packaging: Research and make recommendations for changes to pricing and packaging
· Product Evangelism: Communicate product messaging to customers, analysts, journalists, other market influencers. Evangelize McAfee vision through series of speaking engagements and high-impact written communication.
· Competitive Analysis: Closely monitor marketplace for competitive moves. Partner with Competitive Marketing team to deliver high-impact tools and messages for both internal and external customers,
· Market research: Utilize both secondary and primary research tools to understand customer segmentation and customer buying processes.
EXPERIENCE REQUIRED:
· Minimum 10 years experience with increasing responsibility in an outbound marketing role within high tech or technology driven company. Must have experience at Director level or above.
· Minimum 5 years of domain experience in either security or networking.
· Minimum 5 years experience marketing to large enterprise customers (over 10,000 employees)
QUALIFICATIONS/EDUCATION:
· Bachelor's degree preferably in technical or business-related discipline. MBA preferred.
· Hunger for success
· Demonstrated success with identifying new market opportunities and exploiting those opportunities with substantial marketing programs
· Desirable but not required: Demonstrated ability to integrate products, support, and professional services with partner’s products, support and professional services into compelling marketing campaigns.
· Proven leadership skills to orchestrate cross-functional action plans
If you're interested in this opportunity, please send a current résumé to:
