Detroit, MI, USA
relo=no
Reports To: Director of Product Mktg
Reporting to the Director of Marketing, IT Service Management, this position is responsible for defining marketing strategy and content for IT service management solutions and facilitating these efforts globally. This position will collaborate closely with Field Marketing on program planning and work with Corporate to ensure the effective execution of marketing strategy and evaluate program success. This position will help enable sales and professional services teams to evangelize product capabilities, position and message. Selected candidate will work with Product Management and Field Sales teams to identify, prioritize and create collateral and tools to support the sales process. Further, this position is responsible for the creation of key content that drives marketing programs.
Primary Roles/Responsibilities:
• Drive development of key messages for marketing initiatives.
• Develop strategic marketing plans in support of product or product line objectives.
• Perform buyer and market research to ensure resonant messages.
• Develop, produce and deliver content to be leveraged in marketing activities to be used for demand generation and thought leadership.
• Create and execute go-to-market product launch plans.
• Work with internal and external resources to manage projects through creative cycles and implementation while meeting deadlines and budget requirements.
• Drive market visibility through public relations and analyst engagement.
• Monitor execution of marketing programs to ensure success.
• Communicate project status, issues and results.
Required Skills/Competencies:
• BA in marketing, communications, business, computer science or related
• 5+ years experience preferably in high tech marketing
• Proven track record of developing and executing integrated marketing campaigns
• Excellent written and verbal communications skills and strong presentation skills
• High energy and strong interpersonal skills
• Ability to convey complex ideas in a clear, concise manner
• Self-starter with the ability to manage several projects in a fast-paced environment.
• Ability to work well with multiple levels of management
• Willingness to travel
Desired Skills/Competencies:
• Background in IT service management
• Experience with international markets
Compuware Corporation (NASDAQ: CPWR) maximizes the value IT brings to the business by helping CIOs more effectively manage the business of IT. Compuware solutions accelerate the development, improve the quality and enhance the performance of critical business systems while enabling CIOs to align and govern the entire IT portfolio, increasing efficiency, cost control and employee productivity throughout the IT organization. Founded in 1973, Compuware serves the world's leading IT organizations, including more than 90 percent of the Fortune 100 companies. Learn more about Compuware at www.compuware.com.
Additional Information
- Local candidates only, no relocation (Greater Detroit Area).
- No third party applications.
If you're interested in this opportunity, please send a current résumé to:
