Mountain View, CA, USA
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Reports To: Director of Product Marketing
Senior Product Marketing Manager
Webroot Software, Inc., founded in 1997, is a highly successful, security software & services company and the creator of the award-winning Spy Sweeper® line of products and our new line of defense technology - Webroot Security SaaS. Spy Sweeper has been and continues to be the number 1 selling security solution in the retail market today based on NPD data. Webroot Security SaaS (Software-as-a-Service) is a hosted, security solution providing email & web management, protection, and compliance services to customers who do not have the time or resources to build and manage their own internal email or web solution and currently serves over 2.5 million.
Globally recognized, Webroot has an outstanding history of delivering award-winning, best of breed security solutions for consumers, small businesses and enterprises. Webroot defined and pioneered the anti-spyware market building it into a $100 million business. Webroot continues to develop innovative security and privacy protection products for internet peace of mind including anti-virus and parental controls applications. Our headquarters are located in
We seek a Senior Product Marketing Manager to help expand Webroot’s leadership in the consumer security market. Our ideal candidate is a passionate, experienced software product marketer with a mix of strategic and tactical skills who has successfully delivered consumer-grade applications before.
Responsibilities
· Go-to-Market Strategy- Define and implement the product launch strategy and programs to achieve business objectives
· Product Messaging/Positioning- Develop high impact and differentiated product positioning and messaging. Deliver source content to drive marketing program execution and review deliverables.
· Product Roadmap/Strategy- Identify and champion customer/market requirements within the product roadmap planning process.
· Market/Channel Development- Working with Sales and Regional Mgmt, identify, analyze and prioritize opportunities for new programs, channels and markets.
· Market Research-Work with Market Research Director to define objectives and research methodology to gain greater insight into customer segments, attitudes, preferences and behavior
· Product Launch Planning- Drive product launch planning. Coordinate all launch activities and provide guidance to the cross-functional product launch team.
· Competitive Analysis- Closely monitor marketplace for competitive moves. Work with Product. Management and Competitive Intelligence managers to identify and communicate competitive differentiation
· Training- Develop key sales and channel training materials covering industry trends, product value proposition, and competitive position. Deliver training to internal and external audiences in support of channel development opportunities.
REQUIRED SKILLS AND EXPERIENCE
· Bachelors degree in a business or technical discipline required; MBA preferred
· 8-10 years of strong product marketing experience with progressively increasing responsibilities
· Prior industry experience in consumer technology strongly preferred and PC security software experience is a plus
· Must be able to work both at a strategic and tactical level in order to get the job done
· Must be a master at creating clear, differentiated, and customer-focused product positioning and messaging
· Must be a self-starter with proven ability to take initiative and experience successfully prioritizing competing deadlines
· Must have excellent follow-through, be able to work with minimal direction, and balance the requirements of multiple stakeholders within an organization
· Must be flexible and enjoy working in an extremely fast-paced environment
Privately held and backed by some of the industry's leading top tier venture capital firms, including Technology Crossover Ventures, Accel Partners and Mayfield, Webroot is continuing to build and capitalize upon proven successes and leadership in the security market. Our employees are our most valuable resource and we provide them with the benefits, compensation and stock they deserve. Candidates should be self-directed and able to balance a team approach with personal initiative. Webroot Software, Inc. is headquartered in
If you would like an opportunity to work with this widely recognized worldwide leader in technology security, send your resume to jcupp@webroot.com for consideration.
Principals only- no third parties, please. Webroot Software, Inc. is an Equal Opportunity Employer.
If you're interested in this opportunity, please send a current résumé to:
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