Marlborough, MA, USA
relo=no
Reports To: Director
Product Marketing Manager-Enterprise Security
Overall Purpose of Job:
Lead product marketing in security and emerging technologies to ensure success of new product roll outs and drive product direction. Responsible for driving products/solution requirements into 3Com’s security and emerging technology portfolio. Role requires being key of contact for account teams and "Voice of Customer" into the product development teams. This position work closely with field, marketing engineers, product management and corporate marketing teams and collaborate with direct and indirect sales channels and their organizations to resolve product issues most relevant to the success and growth of the business. Product Marketing Manager is expected to assist in the creation, articulation and delivery of key messages and the product roadmap, build cohesive marketing programs, deliverables and plans and launches which align with key business objectives and deliver quantifiable results. Role is part of the Enterprise Business Unit, reporting to Senior Director of Product Marketing.
Duties and Responsibilities:
•Develop business requirements for future versions, including direct customer feedback of product improvements and needs back to product management.
Develop all content support creative "look and feel" and key messaging for products supported Develop market-specific promotional collateral, demonstrations, and tutorials including creation of product presentations, collateral, newsletters, broadcasts and other opportunities to build awareness of the product lines supported.
•Work with product management to build a cohesive marketing plan, including but not limited to positioning, packaging, and pricing
•Provide sales force training and sales support and create and maintain sales tools
•Coordinate and plan events that promote and educate 3Com, BP's and customers with field marketing including content creation for monthly newsletter and field alerts as well as demand generation strategies and execution
•Support Customer Advisory Council with other product marketing team members
•Conduct biannual customer survey
•Win/Loss analysis, competitive comparisons
Skills and Experience:
5-12 years related experience
•Must be well balanced between solid business/marketing sense and the execution aspects of the job- having a strong marketing background a must.
•Excellent presentation and communication skills, both written and oral
•Drive for results
•Strong project management and coordination skills required and ability to excel in a fluid, cross-functional team environment
•Ability to develop understands and applies use-cases to support decision making
•Self-motivated with strong attention to detail
•Creative individual who takes ownership and bring to the table solid solutions and deliverables
•Strong time management skills
•Ability to travel 35% of time (25% U.S, 10% International).
Qualifications and Education:
Bachelor's degree. Advanced degree preferred
Headquartered in Marlborough, MA, 3Com is an Equal Opportunity Employer with offices and sales capabilities worldwide.
Tom Rennell
HR Manager/Talent Acquisition
3Com
350 Campus Drive M/S 2.5
Marlborough, MA 01752
Email: tom_rennell@3com.com
508 323-1221Phone
508-579-6021 Mobile
508 323-6035 or 508-323-6056 Confidential HR fax
If you're interested in this opportunity, please send a current résumé to:
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