Dir Prod Mktng, edu sw, SchoolNet, Inc.
New York, NY, USA
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Reports To: VP, Product Marketing and Management
SchoolNet, Inc. is ranked #98 in Inc. Magazine’s Top 500 Fastest Growing Private Companies in America. With an impressive three year growth rate of 891%, we are a software company founded to improve the world's education systems by using data to increase academic achievement. SchoolNet is actively seeking a Director, Product Marketing, IMS who will be responsible for all product marketing activities related to SchoolNet’s Instructional Management Solutions (IMS) suite of school performance product offerings. This hire will be expected to blend product concepts, features, benefits, pricing and competitive positioning into a cohesive and competitive story to enhance SchoolNet’s market penetration. The Director, Product Marketing, IMS will report to the VP, Product Marketing and Management.
SchoolNet’s goal is to improve the world’s education systems. We are a software technology company, but what sets us apart is that our products ultimately help children improve their education. We are passionate about helping school districts, educators and students achieve extraordinary results. SchoolNet is seeking candidates who understand technology, love product marketing and want to know that their work is bettering the world by impacting change in the education system. This is a very exciting year for SchoolNet’s Product Management and Marketing department. In addition to adding several staff members to our department, we are developing new software modules, adding features/functionality to our existing software modules and determining what software products should be built as we focus on selling to different types of school districts. We are looking to take our product marketing to the next level and need someone who is prepared to be creative, assess our products, understand our market, make recommendations and act on them.
Primary Responsibilities
· Create timely and effective product marketing plans for new and current products in SchoolNet’s IMS suite of products, as well as determine feasibility of additional modules, products and/or service offerings, in order to achieve budgeted revenue goals
· Manage product launches and rollouts, including pricing, features, benefits and competitive positioning
· Monitor and track industry trends, competitive movement and strategies to modify IMS offerings and maintain SchoolNet’s competitiveness in the marketplace
· Assist in RFP responses to proposals for IMS products
· Interface with SchoolNet clients and prospects to stay abreast of market needs/trends and effectively disseminate appropriate information across the SchoolNet organization
· Support SchoolNet’s sales team in their efforts to engage and sell new clients by providing oversight and direction, with an emphasis on value proposition and differentiating features
· Work in conjunction with SchoolNet’s Corporate Marketing Department on marketing communications, public relations, advertising, direct marketing, conferences, case studies and other promotional activities
· Lead market research efforts and work closely with business development staff to adapt existing capabilities, identify strategic business partners for product enhancements and opportunities and monitor products as per the evolving needs and interests of the marketplace
Desired qualifications and background
§ Minimum of 7 years experience related to product marketing in the software industry with proven ability to drive product strategy, vision, and positioning
§ High-level understanding of successful direct marketing and channel strategies and best tactical practices, with an emphasis on high value software and service products
§ Extensive marketing, budgeting, trend analysis and forecasting experience
§ Strategic thinking with ability to understand big picture issues
§ Demonstrated experience in managing day-to-day relationships with third party vendors
§ Excellent multi-tasking, presentation, strategic, analytical and operational skills
§ Outstanding communication and interpersonal skills with ability to collaborate effectively with cross functional groups to achieve specific objectives
§ Business-to-business, training and/or publishing experience is desirable
§ Bachelor’s Degree required; MBA desired
About SchoolNet
SchoolNet’s award winning software solutions help increase efficiency and improve performance in K-12 school systems. SchoolNet's customers include some of the nation’s largest school districts including Chicago, Cleveland, Columbus, Corpus Christi, D.C., Philadelphia and Pittsburgh. In October 2005, the Deloitte & Touche Fast 50 Awards identified SchoolNet as one of New York's top 10 fastest growing technology companies for the third year in a row.
SchoolNet won two 2005 Codie Awards. This Software & Information Industry Association peer-recognition program, which highlights the industry's finest products and services, named SchoolNet's Solutions winner in two education technology categories: "Best Interoperability Product for Schools" and "Best Classroom Instructional Management Solution." SchoolNet offers an exciting and entrepreneurial atmosphere, competitive compensation package including performance-based bonus, health and welfare benefits and 401(k). We are a drug free workplace. Equal Employment Opportunity – M/F/D/V
For Consideration
If your background fits the above description and you thrive in a fast paced environment, we want you to bring your talents to work for us. Resumes will only be accepted by submitting your resume along with cover letter, salary requirements and where you saw this ad into our applicant database by visiting the “Careers” section of SchoolNet’s website at www.schoolnet.com. Only candidates under consideration will be contacted. No phone calls please.
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