Boston, MA, USA
relo=maybe
Reports To: Senior Director
The Senior Product Manager for DeveloperLink, will provide product and business guidance to a team that is charged with increasing market share by developing, promoting and delivering offerings that enable navigation system application developers aligning with Tele Atlas to bring products to market more rapidly and with higher quality than with competitive offerings. This will be the primary person responsible for Tele Atlas Application Developer Program, DeveloperLink. This position has the flexibility to be located in either our Boston, MA or Lebanon, NH office.
Specific Duties and Responsibilities:
- Manage strategic direction for application developer tools and programs based on customer needs and business goals.
- Manage the highly successful DeveloperLink program and web site, including setting strategic direction, developing program content and creating and executing marketing programs.
- Conduct market research within assigned markets to determine their needs.
- Map needs with target markets and analyze which market segments to proactively pursue.
- Conduct product performance studies to analyze how well the program is performing in the market.
- Develop, write and present business cases in support of assigned marked strategy to provide management with an objective analysis of potential market opportunities or investments.
- Create and maintain relationships with key influencers in assigned market segment(s), including third party tools suppliers, consultants, platform suppliers and other third parties; serve as company representative to internal and external clients.
- Generate buyer personas that describe key buyers: include demographics, attitudes, motivation, technology knowledge, business functions, etc
- Develop market messages for assigned products, programs and markets (based on the positioning documents) that can be used for all external communications.
- Investigate different technologies (both inside and outside the company) and consider how they might be applied to solve a given market problem.
- Identify competitive offerings in the market: review their niche, approach and success in the market; assess their strengths and weaknesses; evaluate the presence and relative importance of key product capabilities
- Provides direction and leadership for product teams, building strategies to improve teamwork at both department and company level.
Qualifications and Skills
- BA degree in business, software engineering, GIS, or related field; MBA desirable.
- 5 to 15 years marketing and/or product management experience.
- Experience marketing to or managing development tools/programs, navigation systems or geospatial tools.
- Knowledgeable in software technology, and ideally some of the key components of a navigation solution, such as routing, geocoding, GPS or rendering.
- Expert leadership, planning, communication and team-building skills.
- Proficient in written and oral communication skills.
- Strong organizational and time management skills.
- Meet a travel requirement in the neighborhood of 35% to customer and non-customer sites globally.
If you're interested in this opportunity, please send a current résumé to:
No comments:
Post a Comment